Scenario: Over the past period your team has been working to develop new products and/or services. This has required an investment of both people and financial resources – resources that otherwise would be supporting revenue-generating products. The results of these innovation projects are not producing the new business that you anticipated. You are trying to determine what to do about this, how much longer to continue these efforts.

Read the following statements. Do they reflect your thinking about your company?

• We are missing on schedule, features and/or budget in our new product development efforts.
• We get new products into the market, but they often do not meet our sales expectations.
• It’s difficult to come up with new product ideas.
• Services are something that we don’t focus on very much. We’re more of a product company.

Take the FREE Competitiveness Assessment

 
This is a simple self-assessment that is designed to help you identify the Value Creation Perspective that may be of most interest to you as a starting point.   At the end of the assessment, the areas in which you showed most interest are the ones where that Value Creation Perspective is most relevant to your current concerns.