Browse Customer Development Learning Solutions

Scenario: You are not gaining new customers, or perhaps you have lost some of your existing customers. Or, orders are down and you need more customers or some way to stimulate more business with the ones you have. You are concerned that if more business is not developed, there will start to be an impact on the efficiency of your operations, which are geared to a certain level of production. If things do not improve it will become a threat to your cash position and ultimately your business’s survival.

Read the following statements. Do they reflect your thinking about your company?

• Gaining new customers is a significant issue.
• We are experiencing a decline in orders that we do not think is temporary, or do not know how to explain.
• We do not have expertise in developing new customers in our existing markets.
• We are not sure how effective our selling efforts are.

Take The FREE Competitiveness Assessment

This is a simple self-assessment that is designed to help you identify the Value Creation Perspective that may be of most interest to you as a starting point.   At the end of the assessment, the areas in which you showed most interest are the ones where that Value Creation Perspective is most relevant to your current concerns.